# Marcelo Campos I like understanding how stuff works. Then I build them. Hi, I'm Marcelo. 22, business student, co-founder, and usually the one who ends up writing the code. ## Who I am I've never been able to use something without wanting to know how it works inside. For a long time there was a wall between having an idea and being able to build it. AI knocked that wall down, and I plan to use every brick. So I do both halves. The spreadsheet that says whether a company makes sense, and the code that makes it run. ## Work ### Akala (Since 2026) - Role: Co-founder - What it is: A SaaS that tracks how hotels show up when people ask ChatGPT or Gemini where to stay. The industry calls it GEO. - My part: Product architecture, the subscription model, the math on API costs, the business plan and the competitive map. - Status: Operating since October 2026. Very early, very fun. - https://akala.com.br ### MEU Comercio Internacional (Since 2026) - Role: Partner, commercial - What it is: A Spanish company, founded in Gipuzkoa, that helps businesses trade between Mercosur and the European Union now that the two blocs have a deal. - My part: The commercial side with my partner Pedro Delavy. Prospecting, client visits, and coffee is one of our focuses. I also built a good part of the digital presence: domain, launch page, brand. - Status: Active, between Curitiba and Spain. - https://meu.com.es ### BPM Watches (Since 2024) - Role: Co-founder - What it is: Luxury watch brokerage, also with Pedro. Patek Philippe, Omega, Panerai and TAG Heuer have passed through our hands. - My part: I came in for the watch knowledge. Turns out years of reading about movements counts as due diligence. - Status: A hobby now, with minimal dedication and maximum enthusiasm. - Fun fact: I'm the one who actually took all the watch photos. ### WhatsApp automation (Closed in 2026) - Role: Product lead - What it is: Automated customer service for a pizzeria and a hotel, Cristal Pizza and Astron Suites. Node.js, Fastify, TypeScript, Gemini and the WhatsApp Business API, with an integration to the Desbravador hotel ERP certified in 21 scenarios. - My part: The product, the conversation flows and the business rules, plus sales and support. A developer friend wrote the code on commission, and I followed the build. - Status: Back then there was no way to build a harness solid enough around the model. The worst part was addresses: it rewrote them its own way and sometimes swapped the building number with the apartment number, so the delivery went to the wrong door. That lesson became Akala. ## School - Business Administration, FAE. March 2022 to December 2026. The thesis ranks the service segments of Paraná with public data. - Data internship, TATICCA Consulting. June 2024 to January 2026, during the first degree. ETL pipelines in Python and SQL over accounting and tax data, and an LLM reading company financial documents. - Accounting, PUCPR. March 2025 to December 2027, alongside the first degree. ## Skills ### Business - Product strategy (Akala) - Financial reporting (MEU & BPM) - Financial audits (TATICCA) - Brand identity and web presence (MEU & BPM) - Negotiation (BPM Watches) - Sales (MEU & BPM) - Excel (TATICCA, MEU & BPM) ### Data and tech - Python and SQL (TATICCA) - Data pipelines and ETL (TATICCA) - Accounting and tax data automation (TATICCA) - LLM integration (TATICCA & Akala) - AI workflow design (AI automation & Akala) - JavaScript (TATICCA) - Google Apps Script (TATICCA) ### Languages - Portuguese, native - English, fluent (C2) - Spanish, intermediate (B1), improving it at MEU ## Games Five I keep going back to, and whatever took my evenings lately. - Software Inc.: A company sim where you hire, ship and try not to run out of cash before launch. It feels a lot like work, and somehow I still play it after work. - RimWorld: A colony on a far planet, a handful of people and a lot going wrong at once. Every run ends in a story I end up telling someone. - Assetto Corsa: The racing sim I like enough to host. My server runs on ARM, which people online said couldn't be done. - Cities: Skylines: Not the one I play the most, but the one I always end up reinstalling. Then I spend an hour on one intersection and close it again. - WARDOGS: A hundred players, three teams and one zone everybody wants. It's what I play with friends, more for the chaos than for the win. The page also shows what I played in the last two weeks, pulled from Steam. Steam profile: https://steamcommunity.com/id/MarCampos/ ## Off the clock - **Watches**: I got my dad's 2004 Omega Constellation when I turned 18. There was no going back after that. Today I'm part of Tempo 041, a watch community in Curitiba. - **Campos Cloud**: A server in São Paulo that I run myself. It hosts this site, an OpenTTD server you can play in the browser, an Assetto Corsa server on ARM (which supposedly couldn't be done), a Minecraft control panel I built from scratch and a demo of the finance dashboard I built for MEU (https://meudemo.marcampos.net). - **Information**: I read about anything. Rankings, maps, how a movement is regulated, why a city put a road exactly there. Curiosity is the hobby, the rest are side effects. - **Still playing**: Software Inc, RimWorld, Assetto Corsa and a few more. The hours are real, they come straight from Steam. ## Contact Recruiters, partners, or people who just want to talk watches. All welcome. - LinkedIn: https://www.linkedin.com/in/celocampos/ - GitHub: https://github.com/marcamposs This site runs on a server I run myself. If it goes down, that's on me.